ETTN Chairman - Ian Lehn
ETTN Chairman
Ian Lehn
Council Director - Nicole Bradle - SBN | ETTN | WTC
SEMA Staff Liaison
Nicole Bradle
Council Director

Mission Statement

The mission of SEMA's Emerging Trends and Technology Network (ETTN) is to “Identify, communicate and provide automotive aftermarket engineers, programmers and product developers with the knowledge of emerging vehicle trends and new technology to ensure continued success.”

About ETTN

ETTN's mission statement: Identify, understand and communicate emerging trends and technologies to help members improve.

The network will do that by:

  • Building and fostering a community of like-minded members who share an interest in learning and gaining competitive advantages to help their businesses improve. This community may extend beyond the automotive aftermarket, enabling collaboration and learning from examples beyond our familiar niche.
  • Answering questions such as: Is the new technology important enough to warrant a closer look by you or your company? Does it make sense for your company to invest in this technology? What is this newer technology replacing, and why should you make the change?
  • Digesting information being provided by SEMA and other SEMA councils and providing additional details and information that only true experts can deliver, including more research and deeper understanding.
  • Providing in-depth interviews and analysis from leaders outside of our own industry. Articles will be presented in a way that they can be easily understood, and we will show how the lessons learned can be applied to our industry.


How Can You Get Involved?

It is easy! Any employee of a SEMA-member company can join, and there are no dues. It's free! Our hope is that all new members will be actively involved in the network. A network is only as good as the sum of its members. You can and should make a difference. Join now:


Interested in volunteering? Please contact Nicole Bradle at or (909) 978-6688.

Stay up to date on the latest trends and technology that fuel automotive professionals.

ETTN Benefits

ETTN Motorsports Tech Roundtable

ETTN joined forces with the Motorsports Parts Manufacturers Council (MPMC) to host the Motorsports Tech Roundtable.  This event offers expert guidance and open conversations on emerging technical trends in the motorsports industry that can impact product development and testing presently and in the near future. Registration is free for all employees of SEMA Member companies

ETTN SEMA Show Networking Event
The dynamic networking hour takes place in the SEMA Show New Products Showcase amongst the latest product trends in the industry. Join the network for food and drink while they honor top techno-charged professionals with an award ceremony. All automotive engineering professionals, programmers, product developers and industrial designers attending the show are encouraged to come out to meet the ETTN select committee and learn about opportunities to get involved.

SEMA Show Quick Talks Presented by ETTN
SEMA recognizes that, with the pace at which technology and trends are changing, influencing and impacting the industry, it is more important than ever for SEMA members to be able to have the opportunity to learn about them. Quick Talks support the network’s ongoing role as a resource for the automotive industry’s engineers, programmers, designers and product managers. 

ETTN Resource Guide
The guide is designed to help manufacturers connect with companies capable of testing and validating products. 

SEMA Garage Vehicle Technology Resource Alerts (VTRA) Presented by ETTN
ETTN and SEMA Garage have come together to keep its members connected with the latest Technology and Information. The ETTN works closely with the SEMA Garage to make sure its members are kept up to date on the latest and greatest technology and what’s happening at SEMA.

ETTN Select Committee

Ian Lehn, Chair

Rob Simons
Automotive Consulting Services

Marla Moore, IPC
Coker Tire

Kelleigh Ash
Pilot Automotive

Nick DiBlasi
Race Winning Brands

Gabe Hall

Ben Knaus
Hellwig Products

Jonathan Mill

Bob Morreale
The Tuning School

Robert Prucka
Clemson University
ETTN Member Logo Thumbnail

ETTN Member Logo Download

Guidelines for Proper Usage of the SEMA Logo(s)

  • SEMA encourages ETTN members to post the ETTN Member logo on any personal professional websites and use it on individualized professional-related materials such as letterhead, catalogs, business cards and advertisements.
  • An ETTN member may not use the ETTN Logo to market a particular product, or affix the logo to a product or to product packaging.
  • The ETTN Member logo may never be used by a ETTN member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown above.
  • The ETTN Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
  • The ETTN Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.

If you require a hi-res version of the logo, please email