Ask Chris Kersting
Better, Not Just Bigger…
Question: Every year the SEMA Show grows larger and presents more of what’s new from the industry. While this is good for our businesses, what are SEMA’s plans to make the Show better as it grows bigger?
Recognizing that bigger is “good” but that “better” is the valuable target, the association is taking steps to help our exhibitors and attendees have a great experience and take away more value from the SEMA Show as it grows. Among the many improvements to add value and make the Show more manageable, look for these changes and new features to help you have a great SEMA Show this year:
- New Products Showcase: The showcase is gaining greater media and buyer attention every year. We’ve reduced the fees to participate so that exhibitors will be encouraged to benefit from this great feature. Each company’s first product entered is free of charge. New this year: Each product entered thereafter has a single low price of $75, and products can be entered into one “A” category and all “B” categories. Previously, exhibitors paid for each category entered and $100 per “A” category. Onsite price is still $250, so it pays to enter products in advance!
- Store of the Future: This new dimension for retailers and jobbers will demonstrate the latest innovations and approaches for retail-store design. The store features the Retail Resource Center, with state-of-the-art product displays, technology demonstrations and one-on-one evaluations for SEMA-member companies.
- Facility-Wide Internet Access: All media, attendees and exhibitors will enjoy high-speed wireless Internet access from all coverage locations inside the Las Vegas Convention Center, compliments of SEMA.
- Exhibitor Lunch on Wheels: Booth set-up is a busy and challenging time at the Show. SEMA staff will lighten the load by distributing complimentary lunch to exhibitors during set-up on Sunday and Monday. We’ll also be listening to hear first-hand your ideas for making the Show better.
- Exhibitor VIP Lounges: This year SEMA is introducing special exhibitor lounges located throughout the Show featuring beverages, snacks, fax and Internet access as well as phone and PDA battery-charger stations, compliments of Freeman.
- Airport Badgeholder Pick-Up: To help you avoid lines at the Convention Center, a badgeholder pickup station will be located in the baggage claim area at McCarran Airport on Sunday though Wednesday, 8:00 a.m. to 8:00 p.m. Pick up your badge as you wait for your bags.
- Convenient Registration Locations: A new registration facility will be located in front of the Convention Center in the Silver Lot adjacent to the monorail station. We’ll also have satellite registration locations in the Central Hall and the South Hall.
- Monorail Tickets: To ease the hassle of travel throughout the city during Show week, consider the Las Vegas Monorail. Ticket vendors will be located in the lobby of the Las Vegas Convention Center to avoid waiting in line at the monorail station.
The growth of the SEMA Show is largely a reflection of the growth and diversification of the specialty automotive segment. We now have more niches representing new consumer trends and an increasing number of innovative new products unveiled at SEMA every year. The industry is thriving with this growth, and you can trust that SEMA will be doing all it can to make the Show better and more valuable as the industry grows. This year’s Show will be no exception, and we can’t wait to see the industry’s stunning display of products and tricked-out vehicles at the 2006 SEMA Show.