SEMA Show

By Della Domingo

What the SEMA Show Really Means

Definitions for the SEMA Show and Key Words You’ll Need to Know

On site registration for the SEMA Show will be available in four locations around the Las Vegas Convention Center. However, Showgoers may avoid going through the entire registration process on site by preregistering in advance. Visit www.SEMAshow.com now to preregister online.

This article is likely to be one of many that you will be reading about the SEMA Show. As you read through the articles and prepare for the annual event, you’ll run across a number of common buzzwords and phrases. Words such as “feature vehicles” are often confused with “project vehicles,” there’s a significant difference between a badge and a badge holder, and while most everyone knows what the SEMA Show is, many people use the word “SEMA Show” interchangeably with “SEMA”—and the two are actually very different things. Find out here what all the buzzwords mean and discover tips and tricks for getting around the Show quickly and easily.

The Registration Process

The first thing every person at the SEMA Show must do is register for the event. Individuals may either preregister or they may register on site in Las Vegas.

Registration (and preregistration): Preregistration—or early registration—is available through the Show website (www.SEMAshow.com), by fax and by mail. Registration will be available at various locations throughout the Show in Las Vegas. The process and details vary slightly depending on the individual’s category: attendee (domestic or international), exhibitor or media.

Attendee registration: Attendees include buyers and non-buyers (advertising/marketing/public relations, association, consultant, educator, export management company, international rep/agent, manufacturers’ representative, non-exhibiting manufacturer, OE supplier, remanufacturer, track owner/promoter, vehicle manufacturer/OEM). Attendance is open only to trade professionals (general public not admitted.) Two forms of identification may be required to complete the registration process, including one form of business identification and one form of personal identification.

The attendee preregistration ends October 7 and is $15 through the website and $25 by fax or mail. After October 7, registration is available only on site and is $50. General registration hours are October 30 (8 a.m.–6 p.m.); October 31 (7:30 a.m.–5 p.m.); November 1 (7 a.m.–5 p.m.); November 2 and 3 (7:30 a.m.–5 p.m.); and November 4 (7:30 a.m.–3 p.m.), and general registration is available in four locations. The main registration area can be found in the meeting rooms located in the back area of the Grand Lobby. Satellite registration areas are located near the west entrance of North Hall on the second level, near the west entrance of South Hall on the first level and near the east entrance of South Hall on the first level.

Those who preregister by a stated deadline will receive their badges in the mail prior to the Show. Although they will still need to pick up their badge holders in Las Vegas, doing so is faster and much simpler than having to complete the entire registration process on site (see “Badge Holders”). Badges will be mailed to domestic attendees within the United States who register by October 7, and to international attendees who register by September 2.

The Yahoo! Autos Custom Media Center serves as a home base for media covering the SEMA Show. In addition to picking up their badges in the Center, editors and reporters will have access to all the business tools and services needed to expedite their stories. The Media Center is located on the skybridge between Central and South Halls in room S219.

Exhibitor registration: Exhibiting companies are eligible to receive complimentary badges based on the size of their exhibit space and may purchase additional staff badges for $10 each. These badges are for company personnel only (no customers, friends or installation/dismantle personnel) and must be requested by October 21 through the website (www.SEMAshow.com), fax or mail. After October 21, all exhibitor badges are $10 regardless of the allocation and must be requested on site at the Show. In addition to general registration hours (see “attendee registration”), exhibitors may also register staff on October 28 and 29, from 8 a.m. to 6 p.m.

Media registration: To receive media credentials for the 2005 SEMA Show, registrants are required to provide proof of their media status. Approved media who register by October 21 (on the web at www.SEMAshow.com/mediareg or by fax or mail) will receive registration confirmation through mail or e-mail, and badges will be held for pickup in the Yahoo! Autos Custom Media Center. All media registering after October 21 must do so in the Media Center.

Media wishing to shoot professional/ commercial video must apply for additional credentials. Permits may be requested in advance before October 21 or may be done on site at the Media Center in Las Vegas.

The Yahoo! Autos Custom Media Center is located on the skybridge between Central and South Halls in room S219. In addition to media registration and badge pickup services, the center offers comprehensive business resources, including computers with Internet access, interview rooms, refreshments, lounge areas, exhibitor press materials, telephones and copy machines.

The Yahoo! Autos Custom Media Center is available to exhibiting media on October 28 and 29 (8 a.m.–6 p.m.). The center opens to all media on October 30 (8 a.m.–6 p.m.) and continues to be available to media on October 31 (7:30 a.m.–6 p.m., registration/badge pickup only to 5 p.m.); November 1 (7 a.m.–7 p.m., registration/badge pickup only to 5 p.m.); November 2 (7:30 a.m.–7 p.m., registration/badge pickup only to 5 p.m.); November 3 (7:30 a.m.–6 p.m., registration/badge pickup only to 5 p.m.); and November 4 (7:30 a.m.–4 p.m., registration/badge pickup only to 3 p.m.). The Show floor opens to non-exhibiting media on Tuesday, November 1 at 9 a.m. While non-exhibiting media will not be allowed on the Show floor prior to that time, there are a number of special events and activities taking place outside the actual exhibit halls before the Show opens (see special events and activities schedule).

Badges are sheets of paper that are preprinted with a Showgoer’s name and company name. All badges must be kept in an official SEMA Show badge holder. Showgoers can preregister for the SEMA Show before a stated deadline to receive their badges in the mail, then pick up their badge holder at the Show. There are eight locations to pick up badge holders (compared to four registration areas), and the lines are typically shorter and quicker.

Badge: The badge is the pre-printed sheet of paper that has your name and company on it. All Showgoers must have their badges in an official 2005 SEMA Show badge holder to enter the Show floor. Those who preregister for the Show before a stated deadline will receive their badges in the mail and simply need to pick up their badge holders at the Show. (Deadlines and details vary depending on registration category; see “registration and preregistration”) All others can pick up their badges and badge holders at the Show or complete the entire registration process on site.

Badge Holder: The badge holder is made of clear plastic and holds the actual paper badge. All individuals on the Show floor are required to wear at all times an official 2005 AAIW badge holder with their official badge in it. Individuals who receive their badges in the mail prior to the Show must obtain a badge holder in Las Vegas. Badge holders may also be picked up in the following locations in addition to the four registration areas: near the west entrance of North Hall on the second level, in the front section of the Grand Lobby, in the back section of the Grand Lobby, near the west entrance of South Hall on the first level, near the east entrance of South Hall on the first level, in the alley between North Hall and the Las Vegas Hilton and in the Hilton itself.

Automotive Aftermarket Industry Week

SEMA Show badges provide access to a number of Automotive Aftermarket Industry Week (AAIW) activities.

SEMA is a trade association that offers industry professionals a comprehensive list of business resources in addition to producing the annual SEMA Show. Showgoers can learn about the benefits of membership by visiting the SEMA Association Center located in the Grand Lobby.

AAIW: Automotive Aftermarket Industry Week is when the SEMA Show and the Automotive Aftermarket Products Expo (AAPEX) are held, bringing more than 100,000 automotive professionals together for the largest industry gathering in the world. Individuals who register for either of the two Shows are given access to all AAIW events and activities. AAIW 2005 takes place November 1–4 in Las Vegas, Nevada.

AAPEX: The Automotive Aftermarket Products Expo represents the do-it-yourself retail aftermarket and the “professionally installed” aftermarket. The 2005 expo takes place in the Sands Expo Center on November 1–4.

SEMA Show: The SEMA Show is the premier automotive specialty-products trade event in the world. It draws the industry’s brightest minds and hottest products to one place. The displays are segmented into 10 sections plus a New Products Showcase featuring more than 1,000 newly introduced parts, tools and components. The 2005 SEMA Show takes place in the Las Vegas Convention Center on November 1–4.

SEMA: The Specialty Equipment Market Association is a trade association that produces the annual SEMA Show. Additionally, more than 6,400 companies have joined SEMA, which offers industry professionals tools and resources to help them advance their careers and succeed in their jobs. From market research and educational services to legislative support and international programs, the benefits are designed specifically to meet the needs of the automotive specialty-equipment industry. Showgoers can learn about SEMA and the benefits of membership by visiting the Association Center located in the Grand Lobby.

NACE: Sponsored by the Automotive Service Association (ASA), the Inter-national Autobody Congress & Exposition (NACE) was held in conjunction with AAIW in 2004. The 2005 expo will return on November 2–5 at the Mandalay Bay Convention Center in Las Vegas. AAIW badge holders will be allowed to enter the NACE Show as well.

Accommodations

With more than 100,000 industry professionals in Las Vegas during AAIW, it’s important to secure a hotel room for the event well in advance of the Show.

Host Hotels: There are 25 official AAIW hotels. Staying at an official host hotel has its benefits. Showgoers who reserve rooms for the hotels (through www.SEMAshow.com/travel or through the Las Vegas Housing Bureau) are charged a competitive, pre-negotiated rate. Additionally, free shuttle service is available to and from the Las Vegas Convention Center and all official host hotels. Rooms typically sell out quickly, so Showgoers are encouraged to make their reservations early.

Transportation and Feature Areas

Just as important as securing a hotel room is obtaining transportation both around the city and within the SEMA Show halls.

The City of Las Vegas: Those who are lucky enough to find time and have the energy to venture outside the Convention Center will discover that there is a lot to do and see in Las Vegas. Here are a few travel options available to Showgoers:

Free shuttle service will be available to and from the convention center and all 25 official host hotels. The shuttles drop off and pick up in three convenient locations at the Las Vegas Convention Center. (Locations at each hotel vary.)

Shuttle service: Complimentary shuttle bus service will be available between the Las Vegas Convention Center and all official SEMA Show host hotels. With three drop-off and pickup locations at the convention center, the shuttles are an easy, convenient and cost-effective travel option (see map, below).

Taxi cabs: Showgoers at the Las Vegas Convention Center will find that getting a cab is easier than ever, thanks to the lifting of a restriction by the Nevada Taxicab Authority earlier this year. Under the old rule, a limited number of taxicabs were allowed to pick up passengers from the facility. Those choosing to travel by taxi may also take part in a new and innovative taxi voucher program. Companies are invited to open accounts known as “TaxiPass” that are tied to a credit card or line of credit. The company will receive a stack of TaxiPass vouchers that can be used for payment of cab rides. For details, visit www.taxipass.com.

Monorail: The Robert N. Broadbent Las Vegas Monorail, which was expected to be up and running during the 2004 SEMA Show, is now fully operational. The monorail covers a four-mile route and services 25 hotels in addition to the Las Vegas Hilton and the Las Vegas Convention Center. For as little as $3, the monorail offers Showgoers a low-cost and highly efficient mode of transportation. Visit www.lvmonorail.com for details.

Rental car: Budget Rent A Car has been selected as the official car rental supplier for the 2005 SEMA Show. Those booking online at www.sema.org  or www.budgetvegas.com  will be guaranteed a 10% discount off Budget’s lowest rates (use promo code AAIW). Reservations may also be made by calling Budget Rent A Car’s Las Vegas Reservation Department (800/922-2899 or 702/736-1212).

The Las Vegas Convention Center (LVCC)

Covering 2.5 million square feet, the LVCC consists of three exhibit halls that are connected by lobbies and skybridges.

Exhibit Halls: Badges are required to enter the exhibit halls and must be worn at all times. There are three structural halls and two temporary halls that house more then 1,900 exhibiting companies. These companies are grouped into 10 sections that are represented by easy-to-identify icons.

North Hall: Houses exhibitors with booth numbers 10000-13999. Sections included in the hall are Car Care & Accessories, Tools & Equipment, Business Services, Restyling & Accessories and Mobile Electronics.

Central Hall: As the name implies, Central Hall is located between North and South Halls. Central Hall houses exhibitors with booth numbers 20000-28999. In addition to the Racing & Performance Section (which takes up the huge majority of the hall), Hot Rod Alley and the Restoration section can be found in Central Hall.

South Hall: South Hall consists of two levels. The first, or bottom, level houses exhibitors with booth numbers 40000-45999. The Performance Tires & Wheels section encompasses the entire area. On the second level, Showgoers will find exhibitors with booth numbers 30000-35999. The Trucks, SUVs & Off-Road section consumes most of the area, with a SEMA Members’ Lounge located in the west end of the area. In addition to housing exhibiting companies, South Hall also includes a number of meeting rooms on both the first and the second floors toward the east end of the Hall.

Silver Halls: In addition to the three constructed halls, there are two temporary halls located outside in front of Central and South Halls. Exhibitors with booth numbers 50000-52999 can be found in what is referred to as Silver Halls.

More than 1,000 new products will be on display in the Grand Lobby, providing Showgoers with one single location to view and learn about the most current industry offerings. Each product is accompanied by printed fact sheets and a booth number where the product can be found.

Grand Lobby: The main entrance to the LVCC opens into the Grand Lobby. The Grand Lobby connects North Hall and Central Hall. Showgoers will find the New Products Showcase in the Grand Lobby, where they can quickly and easily learn about the 1,000-plus new products that are being unveiled at the Show. The Grand Lobby also includes a registration area and badge-holder pickup stations and the SEMA Association Center. Showgoers can visit the Association Center to obtain tickets to SEMA Show special events, and to learn about all SEMA programs and services. Upstairs from the Grand Lobby are several meeting rooms where educational seminars will be taking place through the week. The Manufacturers’ Representatives Council’s (MRC) Rep Center and the SEMA Members’ Lounge are also located upstairs from the Grand Lobby.

Skybridges: There are two skybridges: One connects the LVCC (from North Hall) to the Las Vegas Hilton (LVH) and the other connects Central and South Halls. The skybridge from North Hall is accessible from the upper level of the Grand Lobby. It’s an easy route between the LVCC and the LVH, where many SEMA Show special events and activities take place. If you’re planning to attend a special event that’s being held at the Las Vegas Hilton, the skybridge just might be the best route to take. The skybridge between the Central and South Halls is connected via an escalator on the lower level of Central Hall and an entrance on the upper level of South Hall. It’s located on the west end of the buildings. On the bridge, Showgoers will find the Center for International Commerce, the Media Center, the Show Management office and the Silent Auction.

Mopar Alley: Mopar Alley connects the east side of Central and South Halls on the lower level. Not only is it the easiest and most convenient way to travel between the back side of the two halls, but it also features some of the hottest cars and parts at the Show.

Feature Vehicles: Interspersed throughout the SEMA Show are hundreds of feature vehicles. These vehicles are placed in areas assigned by Show management and are considered by many to be the eye candy of the Show. Note that many exhibiting companies also display project vehicles in their booths and that those vehicles—by the definition provided here—are not “feature” vehicles. Rather, a project vehicle could be any modified vehicle that is on display at the Show, whether in the lobby, on the Show floor, in an exhibitor booth or outside the convention center.

With rocks piled high in front of the Las Vegas Convention Center, the Offroad Proving Ground will be hard to miss. Showgoers will witness the thrills and excitement of extreme rock crawling.

SEMA Main Stage: This new component of the SEMA Show can be found near the Silver Halls in front of the convention center. With a giant jumbotron on display behind it, the stage will feature celebrities and industry insiders pointing out significant products and aspects of various vehicles as they “parade” across SEMA Mainstage. The program will continue throughout the Show, with the focus on a different theme (such as off road, hot rod, urban, mobile electronic, etc.) each half day.

Proving Grounds: The SEMA Show includes two proving grounds where Showgoers can witness exhibitors’ products in action. Featuring performance products, the SEMA Proving Ground sponsored by Yokohama will be located in the area outside between Central and South Halls. The Offroad Proving Ground, located in the parking area in front of Central Hall, will feature the excitement of extreme rock crawling.

 

 

The Las Vegas Hilton (LVH)

Located adjacent to the Convention Center, the Las Vegas Hilton is more than just the most convenient place to stay. It’s also where many SEMA Show special events and activities—including the annual SEMA Industry Awards Banquet and Reception (pictured)—take place.

Located adjacent to the LVCC, a number of special events and activities take place in the LVH during the week. From council meetings and receptions to the SEMA Industry Awards Banquet and Reception, Showgoers should be familiar with the Las Vegas Hilton as a key location for SEMA Show-related activities.

As mentioned at the beginning of this article, this will likely be one of many stories you may read about the 2005 SEMA Show. For additional information and the latest developments on the Show, visit www.SEMAshow.com.

  

 

 

 

 

1. Registration Area #1: Full-service registration is available in the north meeting rooms of the Grand Lobby, located near the back of the building.

2. Shuttle Stop #3: The free shuttle service from all official SEMA Show host hotels will stop right outside the north entrance of the Grand Lobby.

Featuring some of the hottest cars and parts at the Show, Mopar Alley is a simple route for getting to and from Central and South Halls.

3. Mopar Alley: Mopar Alley is an easy route between Central and South Halls.

4. SEMA Proving Ground: Sponsored by Yokohama, Showgoers will be able to see many exhibitors’ performance products demonstrated live in action.

5. Registration Area #3: Available in the east lobby of South Hall.

6. Shuttle Stop #1: Make your way to the east side of South Hall simply by exiting the Shuttle bus from any of the 25 official host hotels.

7. SEMA Members’ Lounge #2: SEMA members will enjoy exclusive access to the Members’ Lounge located upstairs in South Hall.

8. Skybridge: On the upper level connecting Central and South Halls, Showgoers will find the Center for International Commerce, the Yahoo! Autos Custom Media Center, the Silent Auction and the Show Management Office.

9. Las Vegas Monorail: The service is an efficient and affordable mode of transportation.

The SEMA Proving Ground sponsored by Yokohama will feature exhibitors’ performance products live in action.

10. Offroad Proving Ground: See the thrill and excitement of extreme rock crawling as live demonstrations are held throughout the week.

11. Shuttle Stop #2: Shuttle service to and from the convention center and all official host hotels will be available during the Show.

12. Silver Halls: Two temporary halls located outside the convention center will house exhibitors with booth numbers 50000-52999.

13. New-Products Showcase: The showcase located in the Grand Lobby is the easiest, most convenient way to learn about the more than 1,000 products debuting at the Show.

14. SEMA Association Center: Representatives from SEMA will be on hand to help industry professionals learn about the free market research, educational program, legislative support and international resources available through the association.

15. SEMA Members’ Lounge #1: A convenient and relaxing place available only to members of SEMA and TIA.

16. MRC Rep Center: Available exclusively to members of the SEMA Manufacturers’ Representatives Council (MRC), the room is the ideal place to conduct business and/or rest.

17. SEMA Mainstage: Featuring a parade of hot, tricked-out vehicles as celebrities and industry insiders point out key products, the area will be an exciting new attraction at this year’s Show.

18. SEMA Studio: The popular attraction at last year’s SEMA Show returns to feature the television program “Overhaulin’,” where Showgoers can watch Chip Foose and his crew as they rebuild a “stolen” vehicle live at the Show.

19. Registration Area #4: Located near North Hall on the second level, this full-service registration area gives Showgoers yet another option for where to register.

Badges are required to enter the exhibit halls and must be worn at all times. There are three structural halls and two temporary halls that house more then 1,900 exhibiting companies. These companies are grouped into 10 sections that are represented by easy-to-identify icons.