What We Do

SEMA’s Market Research team provides information and insight to help our members (and specialty auto aftermarket in general) make better business decisions. Our focus is on developing primary research reports on our industry and consumers, but we are always happy to answer your questions about the industry!

SEMA Member VIO Program

Adding a new product? Looking to expand? Our members-only VIO Program can tell you how many vehicles (and thus potential customers) are out there for your products.

Market Research Reports